Big Wheels??

Regarding the Types of Riders, I'd like to think people are following the definition of the Big Wheels. These are "celebrities, journalists, upper management". This can potentially earn a person up to 31 points more per month. I'm not sure why this makes sense...seems rather silly. I ride every day, lots of people know me, does that make me a celebrity? This one just seems a bit nebulous. Anyone else agree?