Bike Commuter Profile : Matt

Matt and his trusty steed
Mai Le —

Hopefully these images of every day commuters will inspire you to dress up (or down) and get on your bike.

Name: Matt
Workplace: f.s.c. barber

Matt works four blocks from where he lives, but bikes to work daily.

"I like to have my bike because I like to take it out during my lunch break so that I can ride further outside the neighborhood, just to explore my food options."

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Bike Commuter Profile : John

John and his GT Track
Mai Le —

In the run up to Bike to Work Day, we're launching a series about commuters/cyclists and their bikes.

Name: John
Workplace: Rapha

I try to ride as much as I can. My commuter bike is out of commission at the moment. This is a GT Track bike.

I moved up here from Los Angeles about 10 months ago. Commuting there by bike is almost non-existent because you need to travel far, the roads there are dilapidated/ aren’t set up with bike lanes, and just traffic in general.

My work encourages bike commuting by providing bike storage.

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Giju John - "The Cycle Beat"

Featuring Rebecca Dharmapalan, Jaz and Mixman Shawn 

Director: Tony Welch
The San Francisco Bay Area’s 18th Annual Bike to Work Day’s video is being broadcast to 2M+ Twitter Followers. Produced by award-winning Beyond Pix and Emmy award winning director, Tony Welch, the video is aimed at spreading the word about bicycling in the Bay and will encourage more riders to participate in the annual Bike to Work Day which attracts hundreds of thousands of riders annually and will be held on May 10, 2012. This promotional piece is a three minute music video called ‘The Cycle Beat’ which blends a soft pop song with rap.
‘The Cycle Beat’ was created as a part of the San Francisco Bay Area's annual Bike to Work Day which involves all nine Bay Area counties and is part of National Bike Month. Bike to Work Day couldn’t happen without the generous support of our sponsors. Bike to Work 2012 is presented by, Metropolitan Transportation Commission and Kaiser Permanente with generous additional support by the Bay Area Air Quality Management District, Chipotle, Clif Bars, Beyond Pix, REI, TypeKit, Adobe, BikeMS and the Bay Area Bicycle Coalition.
Twitter @biketoworksfbay
Director Tony Welch
Executive Producers Ray Santiago & Diana Rohini LaVigne
Editor Tony Welch
Producer Danielle Cheifetz
Director of Photography Sean Karlin
Gaffer Patrick Wong
Grip Ian Micklewright
Camera Operator Jeremy Widen
Camera Operator Robert Fitzgerald
Production Assistants Laura Hart &

 Ragini Momi

Media Manager Woody Griffin
Main Artist Giju John 
DJ Mixman Shawn
Singer Rebecca Dharmapalan
Rapper Jaz Mueller
Special Guest Appearance Veronica Belmont
Bike Sales Rep Andrew Chagaris
Bike Shopper Chris Baty
Helmet Shopper Darya Pino
Businessman Rider Evan Bailyn
Cycling Champ Faye Steiner
Group Bicyclist Joseph Steinberger
Trick Rider Joh Rathbun
Trick Rider Jorge Luzuriage
Bike Demo Specialist John-Paul Rutledge
Bike Shopper Ladiie V
Bike Shopper Maggie Mason
Trick Rider Michael J. Henry
Trick Rider Nick Chiaverini
Bike Rickshaw Rider Paulo Serna
Group Bicyclist Patricia Benson
Group Bicyclist Robert Prinz
Bike Shopper Ragini Momi
Bike Shopper Sheetal Doshi
Bike Sales Rep Sam Salzeider
Bike Sales Rep Tommy Nguyen
Group Bicyclist Tammy Camp
Recording Artist Giju John 
Music Producer Mixman Shawn 
Vocals Rebecca Dharmapalan 
Rap Artist Jaz
Mastering Kosta Cross
Lyrics Diana Rohini LaVigne
Rap Lyrics Jaz
Studio Courtesy of The Diamond Lane Records
Casting Diana Rohini LaVigne
Casting Assistants
Mai Le
Kim Baenisch
JP Rutledge
Ken Nishimura 
Bill Brier
Fel Phillip
Mike’s Bikes of San Francisco
Crocker Amazon Park
Golden Gate Park
Marina Green Park
Special Thank you
Andrew Casteel
Agi Wojciechowska
AJ Singh
Davin Pukulis
Erin Hagstrom
Heather Gold
Hamsa Ramesha
Jacqueline Dharmapalan
Kristen Nolan
Loic Le Meur
Lexi Baugher
Mark Headley 
Noah Kravitz
Pete Brandt
Raj Mathai
Vikramaditya Gupta
Diamond Lane Records
Fremont Bicycle and Pedestrian Advisory Committee (BPAC)
Golden Gate Pedicab
Marin County Bicycle Coalition
North Bay BMX (Napa)
No bicycles were harmed in the making of this video.

Team Bike Challenge


Join Team Bike Challenge Today!

Download Team Bike Challenge Flyer


Have questions about the new system? Most frequently asked questions are answered here.

Start a Bicycle Commuting Program

Have bike, will commute.
Mai Le —

So your company has decided to implement and promote bicycle commuting as part of its transportation policy. How do you get started?

First go to or to download or request an employer toolkit.

Consider asking an employee that is already bicycle commuting to be your company’s Bicycle Coordinator. This point person can be tasked with answering questions about your company’s bicycle commuting policy and benefits, as well as updating an intra-company bicycle commuting-related list.

Next assess your company's capacity to provide secure bike parking. This can be as easy as adding bike racks to your parking garage, bike lockers, a dedicated bike room, or access to a nearby location where
bikes can be kept securely. An outdoor bike rack will also let visitors and passersby know that your company supports bicycle commuting.

Provide a shower room or establish a relationship with a nearby health club for bicycle commuters. If shower facilities are absent, a well-stocked restroom will be sufficient. Most bicycle commutes are
less than five miles in each direction and take place in the morning hours, when the air is cooler, so a face wash and change of clothes are often all that is needed.

Make closets, lockers, and/or hooks available for employees. These things make it easier to store and change clothes once employees arrive at work. Professional attire may also require shoes unsuitable
for a bike commute, so the ability to leave and hang up work appropriate attire will broadcast support of bicycle commuting.

Provide a bicycle commuting welcome kit for every new employee that makes a commitment to bicycle commuting at least twice a week. Include in the welcome kit:
• Local bike map
• Patch kit to repair tires or bike lights
• Information about the $20 monthly bicycle commuter benefit and how they can enroll
• Automatic sign-up to intra-company bicycle listerv managed by Bicycle Coordinator
• Information about resources for classes on urban skills, bike safety, or
bike maintenance

Other benefits to consider in your support of bicycle commuting:
• Provide a monthly onsite class for urban skills, bike safety, or bike maintenance
• Emergency taxi/ transportation reimbursement for bike and public transit commuters that live 5+ miles away
• Monthly bicycle commuters breakfast
• Bicycling mentorship programs (pairing new commuters with fellow bike commuting employees) to get more employees on bikes
• Bicycle loaner program• Bicycle purchase subsidy or incentive program
• Consider supporting Bike to Work Day to show the community-at-large your company's support of bicycle commuting

Referenced resources:
bicycle organizations

See you in the bike lane.

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